Monday, May 21, 2012

Now on "The Road to the Good Life"

0 comments
We've moved! The blog's moved in with a few others over at The Road to the Good Life, and cubes and I have traded in our cozy Edwardian apartment for one on the other side of the Mission.
 
Sneak Peek: Our New Kitchen
 
After the boxes get unpacked, look for social media insights and tool reviews every Thursday afternoon over at The Road to the Good Life.
 
Happy Analyzing!
Eden
 
Credits: All images taken by Eden Hensley Silverstein for The Road to the Good Life.

Thursday, November 10, 2011

Expectations

0 comments
With my previous post, I suspect many of you thought my news would be that we came in first place - scoring that elusive 2-bedroom flat in San Francisco. Alas, no. My news does relate to why two high technology professionals are having a harder time than most; my husband and I are expecting our first child - a baby girl this coming March.
A 2001 nationwide survey of high-earning career women found that 33 percent of them are childless at ages 40–55. However, a survey of 187 of Fortune Magazine's Most Powerful Women in Business found that 72 percent were mothers.

Our timing was a little off. Our plan was to get pregnant over Labor Day weekend. Instead, we conceived in July over the Fourth of July weekend, placing my maternity leave during our busiest quarter of the year rather than just after.

Luckily, I had a great role model, who with her first child faced similar circumstances on the work front. During her maternity leave, we had our annual user conference, and thanks to her planning, extensive information sharing, and thorough checklists, the user conference came off without a hitch. Thankfully, I'm not tasked with pulling off a user conference; I have two tradeshows - tradeshows that we've attended and I've staffed and promoted for the past three years with my team. So, like my mentor's team during her maternity leave, they'll be armed with a binder of checklists, tips for handling emergencies, as well as my cell phone number.

Mothers and partners of mothers, what tips do you have for planning a smooth maternity leave?

Tuesday, November 8, 2011

Second Place

0 comments
Growing up, ribbons or trophies were awarded for first place, second place, and third place - not for participation or effort. To say I was competitive would be an understatement. It was more like I was driven. Second place - or shudder third place - wasn't good enough for me, especially if the competition involved boys.

I blame a second grade teacher for this character flaw. She probably was a well-meaning Irish Catholic sister, but to a 7 year old girl, her words amounted to a life without parole sentence. The fateful sentence that would shape most of my life went something like this:
"It's too bad you're a girl; it's such a waste of a brain."

From that moment, I set out to prove I wasn't second rate. I set out to prove that I could overcome the handicap of being a girl. Top student for the next four years would seesaw back and forth between myself and one boy, a boy who after high school would help me survive Calculus in college.

This drive for being the best, for coming in first, led me to shun competitions that were subjective. For me, subjective competitions were akin to being born a girl, you can't influence the outcome. A perfect score won't help. Finishing the race first won't help. Those competitions weren't worth my time.

The housing market in San Francisco is one of those competitions that if given a choice I'd avoid. I've been here when available space was tight. I've camped out overnight to be first in line to an open house. But that was then. The rules now have changed. It doesn't matter if you're first. It doesn't matter if a prospective landlord has told you that you have the place and a deposit is in process of being transferred to them. Cash on hand. Multipliers. Credit scores. Timing. Those are the things that matter.

My husband and I have been trying to find a new apartment since May. Trying means we've been actively scanning craigslist daily (refreshing hourly) and responding to prospective landlords. We've crafted a one page bio that tells prospective landlords who we are, why we're a good risk. 

During our six month and counting search, we've learned a lot. We've learned that first doesn't matter. We've learned that a verbal commitment doesn't matter - if you don't have cash on hand someone else can get the deposit into a landlord's hands faster and steal a place out from under you. We've learned that you're no longer counted "professional" if you're planning on starting a family (TICs - tenants in common - with professionals don't want you). We've learned that if you have a credit score under 700 don't bother applying (luckily this is a factor that can - and was - fixed.) We've learned that if you don't have 5x the rent in take home pay don't bother applying (and that 5x has to hold for possible maternity leave). 

Here's where you might be asking: how does second place come into play? Not counting the one place where we came in first to have it snatched from under us, we've come in second - not once, not twice, but now three times. In the housing market, second is worse than just outright losing. It means you're almost good enough, but not. 

I'm tired of playing a game we can't win. Second place challenges me to find a new game or change the rules. Second place isn't good enough no matter what people tell you. So, our new strategy to avoid second place is to stay put in our cozy one bedroom apartment and make it work. Save the difference in what we would have paid to a landlord for a downpayment for a place of our own. There are some TICs and condos in the areas where we've been trying to rent that are in our price range and would have a mortgage less than the rent on the places we've been looking at. 

What does second place mean for you? 
Does it inspire you to try harder or change the game?

Wednesday, July 13, 2011

Netflix - A Wolf in Sheep's Clothing?

0 comments
I left Comcast over four years ago. Not because of price. Because of quality of service. I subscribed to Comcast for specific series on Bravo, HBO, and Showtime. This was before Comcast offered OnDemand content. Whenever I wanted to watch my series, invariably the Comcast service would be offline. I was denied access to the reason I wanted the service and still had to wait for the eventual DVD to see what I'd missed.

At the same time, Comcast replaced Bravo with content for underserved audiences and raised their rates. Unfortunately for me, the new channels were not subtitled in English. These channels were almost always available - the content I was paying to watch wasn't. I was paying more without any guarantee that I'd be able to see the content I wanted. To me that was unacceptable. I'll pay a premium if I get the content I'm specifically purchasing the delivery service for. If the delivery service charges a premium and denies me the content I'm trying to access, the delivery service is unnecessary. I'll find another another delivery service.

This morning, I downgraded my Netflix account (and am still wondering whether I'll leave altogether). Again, not because of price. Because of quality of service.

Again I'm trained to pay a premium for less than average service, I have an iPhone with AT&T. I have an AT&T microcell in the hopes that I might be able to make a phone call from my apartment. That hope was replaced long ago with the almost as unrealistic hope that maybe I can make a phone call from the sidewalk outside my apartment. Go AT&T.

So why I am balking at Netflix's mere 33.3% increase? It's not the cost. I was ok with my monthly Netflix service increasing 12.5% from $15.99 to $17.99 this past December. Overall, in September it'll increase to $23.98, a total increase of 50% in nine months. Taken another way, basically my monthly DVD rental fee will revert back to $15.99 with the streaming fees increasing. That's an increase of 399% from $2 a month to $7.99.

Again it's not about the total cost. (For the record, I should mention that on average I rent six to nine DVDs a year from Netflix - I'm pretty bad at actually dropping the DVDs in the mail. We grab latest release DVDs from the vending machine at Safeway. So I was OK paying $17.99 a month for instant access.) I'm balking because with Netflix you don't have any time access to the shows you want to see - unlike with iTunes where you pay for specific content and can watch it any time you want even if the publisher decides at a later date to stop offering it. Since December I've been in the middle of a series when all of a sudden it was no longer available via streaming - one example was the TV series Leverage. There are other movies that I watched instantly that I want to watch again that are now only available via DVD, for example Julie & Julia or that I flagged for watching instantly that when I went to watch were no longer available, for example Becoming Jane. Also with Netflix you don't have access to the current TV season; I subscribe to my favorite TV series on iTunes. At a certain point, I'll already own the content that I'd be paying to instantly watch on Netflix.

So at the moment there are TV series on Netflix that I haven't seen in awhile that I want to watch instantly. For example, Dr. Who, Ghost Whisperer, Bones, and Charmed. Unless Netflix increases its instant library, I'll be canceling my Netflix membership in the future - I'll have purchased this season's TV series via iTunes. iTunes delivers instantly all the trashy TV that Netflix doesn't, for example Gossip Girl and Top Chef.

For me, content is king. I'll pay a premium for the content I want to watch. I personally could care less about the service that provides that content and would prefer to purchase the content directly from the creators, but that option doesn't exist today.

Have the Netflix price increases made you mad? Or, do you just not care?

Wednesday, July 6, 2011

Ironic Klout

0 comments
Every once in awhile I'll groan inwardly when I see a spammer have a Klout score close to mine, for example @hautamakivmla6 (a Twitter account that has been deleted after being flagged as a spammer).

Today however the Klout score of a friend had me laughing so hard my sides hurt: @TheMassiveBri has a Klout score of 1. 

I had to capture this score because it surely must be a mistake. And because no one who knows him or follows him would ever believe such a thing without proof.

Maybe when @TheMassiveBri broke Facebook's Like button he broke Klout too?

Wednesday, April 27, 2011

Still just an Explorer, but no longer caring

0 comments
I'll let the graphics speak for themselves.


Interesting that one account can have different scores, don't you think?

Don't believe me? Check out your Klout. Depending on your Klout, your two scores may match. For example, those for Chris Brogan (@ChrisBrogan), Klout of 81, matched. Those for Elliot Loh (@ElliotLoh), Klout of 59, did not.

The drop in score doesn't concern me. What does concern me is the difference in historical data. Changing all trailing data is equivalent to rewriting history. You can change an algorithm and highlight when that change went into effect, scoring all new data accordingly. Klout took this approach back in February. The other approach they could take is highlight why the previous algorithm was faulty - which if they're readjusting data must have been lacking.

Hopefully when this beta goes live, Klout will clean up their historical data to show the old scoring algorithm and then the cut over to the new algorithm.

As I've mentioned before, I personally prefer PeerIndex as it provides me with actionable insights. Their algorithm isn't public but there are fewer swings in data.

Wednesday, April 6, 2011

Still just an Explorer, but learning Context

0 comments

Yesterday I introduced a friend and another woman to Klout and PeerIndex, two metrics for online influence that I've been observing for over two months. Sure enough as with any discussion of ranking algorithms, we quickly arrived at context, specifically: How do you rank influence within context? 

Almost all celebrities have high Klout and PeerIndex measures which can lead one to assume you must be a celebrity to achieve high levels of online social influence. To counter, I pointed them to the profiles for @ChrisBrogan (Klout of 80) and @AmberCadabra (Klout of 75). Why Chris and Amber? Because if you're involved, even peripherally, with social media for the past year or two, chances are high that you've read content written by them. As expected, I was immediately asked who are Chris and Amber, which makes my point. It's not enough to simply have a high score; you need to have a satisfactory score for your goals or needs.

Another thing to note is that Klout scores are pretty stable, they might "skyrocket" after a conference, but they'll readjust. I've found that for my score to hover between 35 and 40, I need to spend a minimum of an hour or two a day engaging others, and I need to be consistent. Consistent doesn't mean just on the weekend or one or two days. Consistent means checking in daily at various times and, when building a network, not neglecting either Twitter or Facebook. My scores increase when I'm interacting both on Twitter and on Facebook; they drop when I ignore Facebook. 



One thing that I've got going against me, a state you're probably not facing, is divided attention. Remember how I'd scattered my content to be more relevant to certain groups?  I'm trying to establish authority in three areas: food, events, and marketing. That left me with three Twitter accounts (2 public - @EdenHensley for Food & Photography and @ATimelessAffair for Weddings - and one private) and two Facebook accounts (one public and one private).

Let's look at two other people who are influential in Marketing and Social Media: Mike Volpe of Hubspot (@MVolpe) and Ann Handley of MarketingProfs (@MarketingProfs). Mike joined Twitter a year after Chris and about a month after Amber. His Twitter volume is roughly 1/8th of Chris's and 1/5th of Amber's (my Twitter volume is 1/10th of Mike's), with a Twitter following just under 27K people. His Klout score? 62. (He probably  has a personal Twitter account as he doesn't post personal details.) Ann's Twitter volume is roughly 2x Mike's, with a Twitter following just shy of 90k people. Her Klout is 71.

PeerIndex, in contrast to Klout, attempts to show context. Profiles include a topic fingerprint, top topics (along with resonance), and sources. PeerIndex and Klout scores do not always align. Let's look at Chris, Amber, Mike, and Ann again:
  • Chris (@ChrisBrogan) has a PeerIndex of 69 (Klout of 80).
  • Amber (@AmberCadabra) has a PeerIndex of 53 (Klout of 75).
  • Mike (@MVolpe) has a PeerIndex of 67 (Klout of 62).
  • Ann (@MarketingProfs) has a PeerIndex of 65 (Klout of 71).  
Unlike Klout, PeerIndex exposes more context to casual observers. Without logging in, you can view scores across groups created by others, some examples: Marketing Thought LeadersPRMarketing CommunicationsSocial Capitalism; and Professional Influencers.

When you claim your PeerIndex profile, you gain access to more tools, specifically topics you commonly talk about and/or that resonate. You can see whether or not new topics strike a nerve. One of my public Twitter accounts, @EdenHensley, began with content about food. As you can see from the snapshot below, that topic doesn't resonate very well. What is resonating? Marketing and Social Media Marketing.


Does this mean that I should stop focusing on food-related content? No. What it means is that I haven't built my target audience or if I have, I haven't found the right niche yet.

Remember that both Klout and PeerIndex measure online influence by looking at Mentions and Retweets on Twitter, and Likes, Shares, and Comments on Facebook. With this in mind, participating in #WW (Wedding Wednesdays or Wireless Wednesdays) and #FF (Follow Friday) memes can positively affect your scores. First, a word of advice before you just spam all of your followers, provide a brief reason why you're mentioning/including someone. Second, if you're mentioned by someone else thank them or retweet. Third, don't just limit who you include in your #WW or #FF tweets to those who follow you. 

Besides participating in memes, find groups that work together to broaden each other's influence and join those appropriate to your business or social capital needs. For example, let's look at Twitter Wedding Inspiration Pals (#TWIPS), founded by Naomi Goodman (@NaomiVGoodman), its mission "above all else is to promote, support, educate and inspire other members." Participants need to be actively involved with social media, posting to blogs, commenting on others' blogs beyond just "Oh I like that," and consistently tweeting  (criteria for membership consideration). Members also need to regularly retweet or mention/recommend one another's work as strengthening the influence of the group raises the influence of an individual as well.